Last Updated on September 29, 2022
Carolinas’ real estate leader partners with top college athletics program
Last year, when much of the world was locked down, thousands of homebuyers decided that the North Carolina mountains were the perfect place to call home – and Allen Tate Realtors® helped them find one.
This year, Allen Tate signs will populate a new High Country lawn: the football field at Kidd Brewer Stadium in Boone – or as many know it, The Rock. The Carolinas’ #1 real estate company is now the Official Realtor of App State Athletics.
“We have been helping buyers and sellers in the High Country since 2005. And our love of this community has grown exponentially since we opened our newest office in downtown Boone in September 2020,” said Pat Riley, president and CEO, Allen Tate Companies.
Nearly 97,000 Appalachian State University alumni make their home in North Carolina, and on fall football weekends, many of them return to their beloved alma mater.
“Mountaineer fans are fiercely loyal, and that makes for a great partnership for our organizations. App State alumni come back to Boone because they love the university, they love the town, and they love the experiences. As we say in our latest marketing campaign, it feels like home,” said Scott McIntosh, branch leader, Allen Tate Realtors Blowing Rock and Boone.
Allen Tate is perfectly positioned to help App State alumni and fans buy or sell a home in the High Country but also, wherever they live across North or South Carolina. Allen Tate Realtors has 45 local offices in the Charlotte, Triad, Research Triangle and High Country regions of North Carolina, and the Upstate region of South Carolina.
Sports partnerships have proved successful for the company, Riley said.
Since 2007, Allen Tate Realtors® has partnered with the “home team” as the Official Realtor of the Carolina Panthers, sponsoring annual events including the popular Prowl the Den sweepstakes, offering a behind-the-scenes tour of Bank of America Stadium. Allen Tate has also partnered with Charlotte Knights baseball and sponsored various regional and college sports events throughout the company footprint.
“Partnering with a strong brand further strengthens the Allen Tate brand. We’re proud to partner with App State, and we can’t wait for college football to return,” Riley said.