Last Updated on September 12, 2023
Carolinas’ real estate leader partners with top-rated UNC sports programs
In 1952, H. Allen Tate, Jr. graduated from the University of North Carolina, and in 1957, founded what would become the Carolinas’ leading real estate company, Allen Tate Realtors®.
More than six decades and 71 offices later, Allen Tate is bringing that relationship full circle, as a Proud Partner of Carolina Athletics.
“Allen Tate has always been at home in the Carolinas, and our partnership with UNC will celebrate and honor that connection across our footprint,” said Gary Scott, president, Allen Tate Company.
Allen Tate’s multi-year sponsorship was facilitated by LEARFIELD’s Tar Heel Sports Properties, UNC’s athletic multimedia rights holder. It includes in-stadium signage, radio and digital advertising for all home Carolina football, basketball and baseball games, as well as serving as the presenting partner of the Tar Heel Sports Network’s coverage of Duke’s Mayo Classic vs. the University of South Carolina on September 2 at Bank of America Stadium in Charlotte.
“Sports fans are passionate about their teams, and that passion extends to brands who support their teams,” Scott said. “There are more than 1.7 million Tar Heel fans across the state, so aligning the Allen Tate brand with Carolina Athletics is a natural fit.”
“We are thrilled to bring Allen Tate on board with Carolina Athletics as a proud partner,” said Chuck Schroeder, vice president and general manager of Tar Heel Sports Properties. “Allen Tate has a strong standing in the Carolina community and understands the value of the college fandom in building business and community. We look forward to working with them across various sports to serve UNC sports fans.”
The Allen Tate Company footprint includes 71 local offices in the Charlotte, Triad, Triangle, High Country, Highlands/Cashiers and Asheville/Mountain regions of North Carolina, and the Upstate of South Carolina. Allen Tate is a division of Howard Hanna Real Estate, the No. 1 independent real estate company in the country, with 500 offices and 15,000 real estate agents in 13 states.
The partnership with Carolina Athletics is the most recent sports collaboration for Allen Tate. Since 2007, Allen Tate has been the Official Realtor of the Carolina Panthers, sponsoring annual events including the popular Prowl the Den sweepstakes, offering a behind-the-scenes tour of Bank of America Stadium.
In 2021, Allen Tate began a highly successful partnership as the Official Realtor of App State Athletics, honoring the company’s expansion into the High Country region, and connecting with the 97,000 Appalachian State alumni who make their home in North Carolina.
Allen Tate is also the Official Realtor of Charlotte Knights baseball and has sponsored various regional and college sports events throughout the company footprint.
Allen Tate parent company Howard Hanna Real Estate also embraces the power of sports partnerships within the company’s 13-state footprint. Howard Hanna is the Official Real Estate Partner of the Cleveland Browns, the Exclusive Realtor of Pitt Athletics (University of Pittsburgh), Proud Real Estate Sponsor of OSU Athletics (The Ohio State University) and an Official Real Estate Partner of ODU Athletics (Old Dominion University).
“The process of buying or selling a home requires a cohesive team, working together for a successful outcome. We’re incredibly proud to partner with organizations like Carolina Athletics, who share our vision and our passion for excellence,” Scott said. “We can’t wait for the season to begin.”
About Allen Tate Companies
Allen Tate Companies is the Carolinas’ leading real estate company, based on closed transaction sides, with 71 offices and more than 2,100 Realtors® in the Charlotte, Triad, Triangle, High Country, Highlands/Cashiers, and Asheville/Mountain regions of North Carolina, as well as the Upstate region of South Carolina. Allen Tate provides real estate, mortgage, insurance, and relocation services throughout the entire homeownership lifecycle. We are committed to providing and protecting quality of life for the communities we serve. For more information, visit allentate.com.
About Howard Hanna
The Hanna Family of Companies proudly provide real estate, title, insurance and mortgage services to clients across 13 states. As the largest family-owned and -operated real estate brokerage in the United States, this full-service real estate company has more than 500 offices and 15,000 sales associates and staff, including many of the industry’s top-producing real estate, title, mortgage and insurance agents. For more information, visit www.HowardHanna.com.
