Last Updated on October 6, 2023
Partnership pairs Carolinas’ real estate leader with nationally ranked sports programs
Before the Clemson Tigers take the field at Memorial Stadium, players have a tradition. They gather around a piece of quartzite known as Howard’s Rock, after former head football coach Frank Howard. They rub the rock for luck, then take off running down “The Hill” while the band plays “Tiger Rag.” The tradition has been called “the most exciting 25 seconds in college football.”
In the small city of Clemson, S.C., college sports command national attention. And it’s the perfect partnership for Allen Tate RealtorsⓇ, the Carolinas’ leading real estate company and top nationally ranked brokerage with its partner Howard Hanna Real Estate. Allen Tate has 72 offices throughout the company footprint, with 14 offices located in South Carolina.
“Allen Tate is excited to be a Proud Partner of Clemson Athletics,” said Gary Scott, president of Allen Tate Company. “Our love for South Carolina began with Allen Tate and we’ve been at home here for many years with local offices. In 2009, we extended our footprint to the Upstate and in 2018, expanded into the Mountain Lakes region.”
Company founder H. Allen Tate, Jr. was born and raised in Gaffney, S.C., about 80 miles north on I-85 from Clemson’s infamous Death Valley. Tate was just 10 years old when Memorial Stadium hosted its first games, with a capacity of 20,000 fans. Today, more than 80,000 fans pack the stadium each game day. Since 2016, Clemson has played for the national football title four times, capturing the title in 2017 and 2019. In 2021, Clemson fans were ranked as the most-engaged fans in the country.
“Clemson is both a local team and a powerhouse on the national stage. Like Allen Tate, they are committed to supporting their local community, and they have earned nationally valued recognition,” Scott said.
Allen Tate’s multi-year sponsorship with Clemson Athletics includes in-stadium signage, radio, digital advertising and social media for all home Clemson football, men’s and women’s basketball, baseball and softball games.
“We are thrilled to bring Allen Tate on board with Clemson Athletics as a proud partner,” said Kyle Caddell, president of corporate partnerships for Clemson Athletics. “Allen Tate has a strong standing and proud heritage in the Carolinas community and understands the value of the college fandom in building business and community. We look forward to working with them across various sports to serve Clemson sports fans.”
The Allen Tate Company footprint includes 73 offices in the Charlotte, Triad, Triangle, High Country, Highlands/Cashiers and Asheville/Mountain regions of North Carolina, and the Upstate of South Carolina. Allen Tate is a division of Howard Hanna Real Estate, the No. 1 independent real estate company in the country, with 500 offices and 15,000 real estate agents in 13 states.
The partnership with Clemson Athletics is the most recent sports collaboration for Allen Tate. In August, the company entered into a multi-year partnership as a Proud Partner of Carolina Athletics, for UNC football, basketball and baseball. In 2021, Allen Tate became the Official Realtor of App State Athletics in Boone.
Since 2007, Allen Tate has been the Official Realtor of the Carolina Panthers, sponsoring annual events including the popular Prowl the Den sweepstakes. The company is also wrapping up its seventh season as the Official Realtor of Charlotte Knights baseball.
Allen Tate parent company Howard Hanna Real Estate has sports partnerships with the Cleveland Browns, the University of Pittsburgh, The Ohio State University and Old Dominion University.
“Sports is a universal language that resonates with so many people. It’s our privilege to partner with outstanding sports organizations and be part of that experience,” Scott said.
About Allen Tate Companies
Allen Tate Companies is the Carolinas’ leading real estate company, based on closed transaction sides, with 72 offices and more than 2,100 Realtors® in the Charlotte, Triad, Triangle, High Country, Highlands/Cashiers, and Asheville/Mountain regions of North Carolina, as well as the Upstate region of South Carolina. Allen Tate provides real estate, mortgage, insurance, and relocation services throughout the entire homeownership lifecycle. We are committed to providing and protecting quality of life for the communities we serve. For more information, visit allentate.com.
About Howard Hanna
The Hanna Family of Companies proudly provide real estate, title, insurance and mortgage services to clients across 13 states. As the largest family-owned and -operated real estate brokerage in the United States, this full-service real estate company has more than 500 offices and 15,000 sales associates and staff, including many of the industry’s top-producing real estate, title, mortgage and insurance agents. For more information, visit www.HowardHanna.com.