Category: Social Media

10 Sep 2010

Google Instant: A Game Changer?

Today, when someone asks you to look something up on the internet, more often than not, he or she won’t say, “hey, would you mind looking up that restaurant on the internet?” Instead, the question posed to you will be, “hey, would you Google that restaurant?”

Just like Band-Aid and Kleenex, Google has become a household name and has essentially defined the way that many of us research and look up our topic of choice on the internet. Our trust and dependence on this “brand” is something that Google continues to capitalize on with every new update and feature that they bestow upon us.

20 Aug 2010

Get Recognized on LinkedIn

On Monday, I had the opportunity to attend Social Fresh, a conference in Charlotte that covers all things social media. Facebook, YouTube, Twitter, Email Marketing, Blogs and LinkedIn. The day-long, six-session, jam packed conference featured some of the best, brightest and most adventurous social media panelists including, Bert Dumars of Newell Rubbermaid, Greg Cangialosi of Blue Sky Factory, Amber Naslund of Radian 6, Lisa Hoffmann of Duke Energy,Jennifer Ecclestone of General Motors and many, many more.

Events such as Social Fresh highlight how important and beneficial social media can be when it’s used correctly. When used incorrectly…well let’s not even go there. It was a day of information overload but a piece of advice that truly resonated with me was that LinkedIn is overlooked and underused.

23 Jul 2010

Mobile Games Keep You Top of Mind

FourSquare … GoWalla … Loopt … Yelp … BrightKite …

If you aren’t familiar with the lingo above, fear not. You’re probably not alone but I’m willing to bet that at least one of the terms above has, at the very least, crossed your ears recently.

Should you be paying attention to what these applications are? I’d say yes. Should you jump in and sign up for all five right now? Probably not. But my advice would be to learn more about them because all of these applications are gaining momentum and popularity every day.

Each of the above applications is a location-based social networking application meaning that the application allows you to identify, share and make use of your geographical position. In English? You can “check-in” at any venue or location you are visiting using your mobile device. What makes these applications unique is that users can be rewarded with special badges or bonus items after checking in. This feature makes the applications game-like and everyone likes to play games, right? So why not play a game on your phone that increases and strengthens your personal brand awareness?

18 Jun 2010

Agents Take on Social Media at RE BarCamp

Last Friday I attended my first Real Estate BarCamp. For those who may not be familiar with the term “Bar Camp” let me tell you that if you’re thinking tents and tree’s or lecture halls and motivational speeches, you’re heading in the wrong direction…on both accounts.

So what is a BarCamp? Put simply, it is a gathering of people who all have a strong desire to share and learn. What makes a BarCamp unique is that it is also defined as an “unconference.” If you are sitting there thinking to yourself “I have no idea what an unconference is”, don’t worry, you are not alone. If you aren’t tuned into social media or web-based technologies then you are not likely to come across the term “unconference.” When a meeting is designed as a series of open participatory workshops whose content is pitched and provided by participants then that meeting becomes an “unconference” (for more details check out this great blog from Jeremy Blanton).