13 Apr 2015

The World of a New Home Agent

Once again, the new construction market is healthy. As you drive past these new communities, did you ever wonder what goes on in the world of the new home agent?Woman Architect

It looks like a dream job: coming to work at 10 a.m. to a posh, decorated model home, just waiting for someone to come by and ask “Would you please sell me one of your homes?” Well that’s the perception – but it’s certainly not the reality.

A new home agent starts their day like the rest of the working world, usually with an 8 a.m. meeting with their sales manager, then off to the model by 9 a.m. The model doesn’t open until 10 a.m. but there’s plenty to do before then: dropping off flyers at the office; checking the models; returning phone calls and emails; and possibly meeting with the onsite superintendent.

Next, the agent is out checking on all inventory and sold homes to make sure they are being built they way they were ordered. The weather doesn’t care that the agent is dressed in their Sunday best and ready to greet customers at the model.

And then there is paperwork – updates to the customer, builder, lender, customer’s broker, onsite super, design center coordinator, appraiser, and more. All these reports are crucial so that home of your dreams is exactly the way you ordered it.

It’s now 10 a.m. and the model officially closes at 6 p.m., unless there are still customers in model homes or contracts to be written. Lunch is 10 minutes whenever the agent can steal it. A new home agent routinely puts in 10 hours that can easily turn into 12.

Is it all worth it? Ask any new home sales person and they will likely tell you that even with all the hours, paperwork and duties, selling new homes is still their “dream job”. And yes, they live for that moment when you come through that door and ask “Would you please sell me one of your homes?” Because that is the most rewarding.

Thinking about buying new construction? Visit bsinewhomes.com to view new homes communities in North and South Carolina.

Mike LaRuffa
President, Builder Services Inc.


Allen Tate Companies
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