12 Aug 2011

Staging Secrets to Help Sell Your Home

Can’t get HGTV to come stage your home for the market? Have no fear! There are things you can do without spending a lot of money to make your home stand out and sell quicker.  Consider the five Cs when putting your house on the market.

  • Curb Appeal – First impressions are lasting ones.  What impression do buyers get when they pull up to your home?  Make sure the lawn is freshly cut, shrubbery pruned, weeds pulled, and flowers planted to set the stage.  Replace the dented mailbox, tarnished house numbers, and outdated light fixtures.  Give the front door a fresh coat of paint and purchase a new welcome mat for the front porch.
  • Clean – Make sure everything is spic and span.  You might need to hire a cleaning crew to come in and give your home a thorough cleaning, including the carpets.  In fact, having a cleaning service return weekly while your home is on the market is a good insurance policy for the clean rule.  Make sure your home smells fresh and there are no pet or food odors.
  • Clutter – There can’t be any!  It may be necessary to rent storage pods while the house is on the market.  The “50 percent rule” says eliminate the clutter in your home by at least half.  De-personalize the house by removing political and religious items.  Remove all personal photos.  The buyer needs to be able to visualize the house as their home.  They do not need to be distracted by your personal property.
  • Color – Neutral colors sell! If you use colors and styles buyers would never select, then they cannot imagine themselves living there.  Convey an image of neutrality and quality.  You don’t want the buyer to walk away from your home simply because of taste-specific colors.  Paint the walls with soft beige and accessorize with small splashes of color.
  • Correct problems – Don’t give any cause for concern.  Fix leaky faucets, broken tile and any other small items not functioning properly.  Buyers assume if these minor things have not been maintained, then major problems could exist with the home.  Don’t scare away the buyer.  Paint the picture of perfection.

Think about model homes you have visited.  First of all, they have curb appeal that makes you want to jump out of the car and go inside.  Then, once in the home, it is clean, clutter-free, and color-neutral.  You will not find broken items in the home. Everything works perfectly!  You must have this “model-home mentality” when preparing your home for the market.  It’s the small things that make the biggest difference.

Who needs HGTV when you have the five Cs? What are some of your best staging secrets?

By Scott Gibson 

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